Medium
•
6th October 2017
Why Designing for Humans is the Key to Great Design
Paradigm Innovation is currently one of North Carolina's top rising design strategy firms. Valued at over $1M, Paradigm Innovation is team of 70+ writers, designers, and strategists all over the world, founded by North Carolina State University alumni. I was one of the "Original Three", alongside the two Principals. I first joined Paradigm as the Lead Copywriter. Eventually, my role moved into Editor-in-Chief and Content Strategist. I founded their design publication, The Catalyst, and continue to partner with the startup on referrals and content strategy.